6 Signal — Visibility

Your company is losing calls
in systems you’ve never looked at.

Most contractors are invisible in at least three of the six channels homeowners now check before they call anyone. The audit shows you exactly where — live, across all six layers, before anything gets signed.

Get the AI Visibility BriefSee the framework
Six-layer pre-audit · 30-minute readout · Market conflict check · Priority list yours to keep
The gap most contractors don’t see

The search behavior that builds your shortlist has changed. Most contractors are still optimized for 2018.

Homeowners don’t just Google and click the first blue link. They ask ChatGPT who to call. They check AI Overviews before they scroll. They ask Siri for emergency help with their hands full. They cross-check Maps reviews against whatever AI just told them.

Each one of those is a separate system with separate inputs. A contractor can rank on page one and be completely invisible in all five others.

Most contractors have never looked at what the machines say about them. Most of what they find is wrong, outdated, or missing entirely.
AI tools name competitors when asked for contractors in your trade and city
Your GBP service area doesn't match your actual coverage or your website
Directory listings have an old phone number, address, or company name
No structured data (schema) for your services, license, or service area
Voice search returns a competitor — or nothing — when asked for your trade near your address
Your company appears in Maps but not in AI recommendations or answer boxes

Your market has a shortlist.
The audit tells you whether you’re on it.

Find the Gaps
Pre-audit included · 30-minute readout · One company per market
The six visibility layers

Six systems decide
who gets the call.

Each one is a different channel where your name gets surfaced — or doesn’t. Miss one and the shortlist forms without you.
01
GEO

Generative Engine Optimization

When a homeowner asks ChatGPT, Gemini, or Perplexity who to call for a contractor in your trade and city, is your company one of the three names in the answer? Most contractors aren't. GEO work builds the associations that put you there.

02
PEO

Prompt Engine Optimization

Buyers search with specific language — 'emergency HVAC repair open now,' 'roofer for storm damage,' 'licensed plumber near me.' PEO makes sure your company surfaces inside the exact queries your customers type — not just a generic 'contractor near me.'

03
AEO

Answer Engine Optimization

Google and AI tools answer questions directly above the results — before anyone clicks a link. AEO gets your company cited in those answers so buyers see your name before they scroll to the organic results.

04
IEO

Index Engine Optimization

AI and search systems read your website, schema, business data, and service descriptions to understand what you do and where you work. IEO makes that data clean, specific, and machine-readable — so no system misses you or describes you in generic terms.

05
LEO

Local Entity Optimization

Google Maps, Apple Maps, Yelp, HomeAdvisor, BBB, Angi — every listing a buyer might check. LEO reconciles all of them so every system sees the same company, the same number, the same service area — consistently.

06
VEO

Voice Engine Optimization

A homeowner with a burst pipe asks Siri who to call. Someone with no AC in July asks Alexa for emergency HVAC near them. VEO makes sure your company is the answer — hands-free, urgent, and specific to your city.

Get the audit

Three contractors get named
in your market this week.
Find out if one of them is yours.

Thirty-minute call. We run your company through all six layers — live. You see what a homeowner sees when they search for a contractor in your trade and city. We show you where competitors are filling your gap, and what it would take to close it. One contractor per market. If yours is already taken, you’ll know in thirty seconds — and you keep the full read either way.

Get the audit
AI Visibility Brief — $27Instant resultsNo commitment requiredOne client per market
Get the audit