The 6 Signal Visibility Audit

See where your company
gets found —
and where it gets skipped.

The audit shows what AI tools, search engines, Maps, and voice systems understand about your company right now — and what they’re saying instead when a homeowner asks for a contractor like you.

Complete the intake · Schedule your readout · Priority list yours to keep
§ 01 — What the audit shows you

Eight reads.
Live. In thirty minutes.

Before the readout call, we run your company through all six visibility layers. These are the eight things the pre-audit covers — across AI tools, Maps, search, directories, voice, and competitor position.
01
What AI tools say about your company
The actual language ChatGPT, Gemini, and Perplexity use when asked for contractors in your trade and city. Most contractors have never seen this. Most of what the machines say is wrong, outdated, or missing entirely.
02
Whether you appear in recommendation prompts
We run the exact queries your customers are typing and voice-searching. You see whether your name appears in the answer — and where a competitor is filling your spot instead.
03
Whether Google and Maps understand your business
Your GBP listing, service area, categories, photos, posts, and reviews — reviewed for accuracy and machine-readability against what AI systems actually parse when building a shortlist.
04
Whether your reviews support the work you want to be known for
Reviews are data. The right ones confirm your specialty. The wrong ones — or the absence of them — confuse every AI system that reads them and assigns you categories you don't want.
05
Whether your listings and local entity data agree
Name, address, phone, services, and hours across every directory. One conflict sends mixed signals to every system that cross-references them. We show you exactly where the conflicts are.
06
Whether your website is readable to AI and search systems
Schema, service descriptions, location data, and site structure — assessed for what machines can actually parse versus what gets skipped or misread. Most sites have both.
07
Which competitors are showing up instead
We run the same six-layer read for your top local competitors. You see who's on the shortlist in your market, which layers they've covered, and where the gap is widest.
08
What to fix first
A ranked priority list — the specific changes with the most leverage. Not a generic best-practices list. A sequenced read of your actual gaps, starting with the ones that move the needle fastest.
What the audit finds

Six trades.
Six common gaps.

Illustrative format examples across trades — the types of findings that come up in an audit read. Not real client data, but accurate to the methodology.
Roofing·Mid-size Texas metro
Issue foundNo local roofing company appeared when AI was asked for storm damage roofers in the market. A national lead aggregator filled the slot instead.
Appearing insteadHomeAdvisor listing — not a local competitor, but occupying the AI recommendation slot
First fixGBP posts targeting storm-specific prompts, service-specific structured data, and answer-ready content for 'storm damage roofer [city]' queries.
HVAC·Suburban Texas market
Issue foundCompany appeared in Maps but not in any AI recommendation when asked for emergency AC repair. Two local competitors with more structured GBP data appeared instead.
Appearing insteadLocal competitor with 340+ reviews and detailed service descriptions across GBP, Yelp, and HomeAdvisor
First fixEmergency-service GBP attributes, service-specific schema markup, and answer-targeted content for 'emergency AC repair [city]' queries.
Plumbing·DFW metro
Issue foundThree different phone numbers for the same company across Yelp, HomeAdvisor, and GBP. AI tools citing inconsistent entity data when asked about the company.
Appearing insteadCompetitor with clean NAP consistency across all major directories appearing ahead in local pack and AI recommendations
First fixFull entity cleanup — reconcile name, address, phone, and service area across all directory listings. Suppress duplicate entries.
Electrical·Texas suburban market
Issue foundVoice search (Siri, Alexa) returned no result for 'licensed electrician near me' within the company's service area. Siri redirected to a competitor three cities away.
Appearing insteadOut-of-area competitor with voice-optimized GBP and structured service area data
First fixService area schema, Apple Maps listing verification, and structured data for licensed electrical services to improve voice-query matching.
Commercial Contracting·Texas commercial market
Issue foundCompany website had no structured data for commercial services, project types, bonding capacity, or service area. AI tools described the company using residential contractor language.
Appearing insteadRegional competitor with dedicated commercial service pages, structured capability schema, and D&B record
First fixCommercial-specific service pages with structured schema, project-type schema, GBP commercial category optimization, and D&B record accuracy review.
Remodeling·DFW metro
Issue found95% of reviews mentioned painting and small repairs. Company primarily does full kitchen and bathroom remodels. AI tools recommending them for handyman work, not remodels.
Appearing insteadLocal remodeler with kitchen- and bathroom-specific review language and service-category schema
First fixReview response strategy to reinforce remodel focus, service-specific GBP categories, and landing page content targeting remodel-specific queries.
§ 02 — Why the shortlist matters

Old search gave buyers a list.
New search gives them three names.

If you’re not in those three names, you’re not in the conversation. The homeowner who would have called you calls the three names the systems learned instead — not because they’re better, but because the machines know them.
What changed — and why it hits contractors hardest

Old search gave buyers ten blue links. They scrolled and compared. You could be number seven on the page and still get the call — if your listing looked better than the ones above you.

New search gives buyers a shortlist. ChatGPT names three plumbers. Google’s AI Overview surfaces two roofers. Siri reads one answer when someone asks for emergency HVAC with their hands full. The rest of the market doesn’t appear.

If you’re not named, you’re not considered. The person who would have called you calls the three names instead — not because those companies are better, but because the systems she checked learned their names and not yours.

Before

Ten results. Scroll and compare.

You could rank seventh and still get calls. Being present somewhere on the page was enough to be considered.

Now

Three names. Sometimes two.

AI tools produce a shortlist before anyone scrolls. If your name isn’t in it, the buyer never encounters you.

The result

One contractor gets the call.

Of twelve companies in a market, three get named. One gets called. The audit shows where you stand in that read.

§ 03 — What you receive

Five deliverables.
Yours after thirty minutes.

Not a summary email. Not a score. A full read of your company’s position across six layers — with competitor context and a ranked priority list for what to do about it.
01
Visibility readout
Your current standing across all six layers — GEO, PEO, AEO, IEO, LEO, VEO. Where you appear, where you don't, and how each compares to your local competitors.
02
Competitor comparison
A side-by-side of how your top local competitors are positioned across each layer. Where they're ahead, where they're weak, and where the gap in your market is widest.
03
Six-layer signal review
A layer-by-layer breakdown of your company's signal strength — what each system understands, what it's missing, and what's actively working against your position.
04
Priority fix list
The specific gaps with the most leverage, ranked. Not a generic checklist — a sequenced read of your actual situation and what to address in what order.
05
90-day visibility roadmap
If there's a fit for the retainer, this becomes the first 90 days of work. If there isn't, it's yours to take to whoever you work with. You keep it either way.
§ 04 — What this is not

Worth saying clearly
before we get on a call.

There are a lot of audits, demos, and discovery calls that waste an hour of your time. This isn’t any of those — so here’s what it’s not.
Not a generic SEO audit that grades your site on a 100-point scale
Not a website design review or a critique of your branding
Not a pitch for paid search, PPC, or ad spend
Not a software demo or a licensing upsell
Not an AI hype session about how everything is going to change
Not a call where someone reads a PDF back to you
§ 05 — Honest fit

Who this is for.
And who it isn’t.

The audit is most useful for contractors who are serious about their market position and ready to see an honest read of where they stand.
+Built for
  • Contractors doing good work who aren’t sure buyers can find them across AI, Maps, and search.
  • Companies watching competitors show up more often — in referrals, Maps, and now AI recommendations.
  • Owners who’ve relied on reputation and word-of-mouth and want to understand what AI systems say about them independently.
  • Contractors who want to understand the visibility landscape before the market gets crowded.
Not for
  • Companies looking for the cheapest lead vendor or a quick-fix marketing package.
  • Anyone expecting guaranteed rankings or leads within 30 days.
  • Owners who want to hand it off completely — the work requires some access and cooperation.
  • Direct competitors of an existing 6 Signal client in the same market and trade.
§ 06 — How the audit works

Five steps.
Findings before the call.

We run the six-layer pre-audit before we get on a call — so the 30 minutes with you is a specific readout, not an improvised screen-share from scratch.
01
IntakeComplete the pre-audit intake
Tell us your trade, service area, website, top services, and top competitors. Takes a few minutes. This is what we use to run the six-layer read.
02
ScheduleSchedule your readout
After the intake, choose a time for your 30-minute visibility readout. You’ll see the scheduling link immediately after submitting.
03
Pre-auditWe run the six-layer pre-audit
Before the call, we check AI search, prompt visibility, answer engines, local listings, machine-readable structure, and voice/search readiness — specific to your company and your market. Your competitors get the same read.
04
ReadoutWe walk through the findings live
30 minutes on video. You see where your company gets found, where it gets skipped, who is showing up instead, and what to fix first — layer by layer, against your top competitors.
05
Priority listYou leave with the findings
Ranked priority list, six-layer signal review, and competitor comparison — yours to keep regardless of what you decide. If there is a fit for the retainer, we explain what implementation would look like. If not, you still keep the full readout.
On the retainer conversation

We show you the findings first. If there’s a fit, we’ll say so once — clearly, without pressure. If it’s not a fit, we’ll say that instead. The full findings are yours either way. No follow-up if the answer is no.

Get the AI Visibility Brief

Pre-audit before the call.
Findings on the call.
No commitment required.

Complete the short pre-audit intake, then schedule your 30-minute visibility readout. We run the six-layer pre-audit before the call so your readout is specific, not generic — your company, your competitors, your market. The findings and priority list are yours regardless of what you decide next.

AI Visibility Brief — $27Six-layer analysisInstant resultsPriority list yours to keep
§ 08 — Straight answers

Questions about
the audit.

Every question a contractor has asked before booking — answered directly.
01How long does the audit take?
The readout call is 30 minutes on video. Before the call, we run a six-layer pre-audit of your company — AI tools, Maps, voice, answer engines, directories, and local entity data. You don't need to attend the pre-audit. The 30 minutes with you is spent on findings.
02What do I need to provide?
Complete the short intake — trade, service area, website, top services, and top competitors. Takes a few minutes. After submitting, you'll see the scheduling link. Pick a time and you're done.
03How much does it cost?
The AI Visibility Intelligence Brief is $27. It covers all six visibility layers and delivers instant results specific to your business, trade, and market. If there's a fit for the retainer, we'll have that conversation after you've seen the full findings — not before.
04Is this the same as an SEO audit?
No. An SEO audit looks at your website. This looks at what every system your buyers check actually understands about your company — AI tools, Maps, voice search, answer engines, directories. Your website is one input into six separate systems. We audit all six.
05Will you pitch me afterward?
We'll tell you what we found. If there's a retainer opportunity, we'll say so once — clearly, without pressure. If it's not a fit, we'll say that instead. Either way, you leave with the full audit.
06What happens after the audit?
You get the priority fix list and a six-layer read of your company's current position. If there's a retainer fit, we walk through what engagement looks like. If not, the audit is still yours. There's no follow-up chase.
07Do you work with my competitors?
No. We take one contractor per market per trade — one roofer per city, one HVAC company per city. If your market is already taken, we'll tell you in the first few minutes. You still get the full audit read either way.
08Can this help if I already have an SEO company?
Probably. Most SEO companies work on blue-link rankings — that's one layer. If they're not also handling GEO, prompt visibility, voice, answer engines, and local entity cleanup, there are five layers they're not touching. The audit shows you exactly which gaps exist and how wide they are.
Get the audit